Powering East Africa's industries from our base in South Sudan
Ashier General Trading was founded in Juba, South Sudan in 2015 with a clear mission: to bring world-class electrical and industrial materials to East African businesses. Recognizing the gap between global manufacturers and local industries, we built a supply chain that combines international quality with local convenience.
What started as a small operation in Juba has grown into a trusted partner for companies across South Sudan, Kenya, Tanzania, Uganda, Rwanda, and Burundi. Our success is built on long-term relationships with leading global brands like Siemens, WIKA, 3M, Fluke, Emerson, and Schneider Electric.
Today, we serve industries ranging from oil & gas and manufacturing to energy and construction. Our team of engineers and logistics experts ensures that our clients receive the right products, on time, with full technical support.

To empower East African industries by providing reliable, high-quality electrical and industrial solutions, backed by exceptional service and technical expertise from our base in South Sudan.
To be the most trusted and preferred industrial supply partner across East Africa, driving growth and innovation in every sector we serve.
Honest dealings, genuine products, and transparent pricing.
On-time delivery and consistent quality you can count on.
We grow with our clients, offering technical support and after-sales care.
Deep understanding of East African market challenges and opportunities, rooted in South Sudan.
Global Brands
Countries Served
Happy Clients
Support Availability
Our clients span the oil & gas sector and beyond, relying on us for critical supply chain solutions.
Leading independent operator in South Sudan, providing expertise in upstream exploration and production.
Major energy company operating significant oil and gas concessions across South Sudan.
Strategic petroleum operator with extensive presence in the Nile Basin region.
Reliable partner in South Sudan's energy sector, focused on sustainable operations.